A business owner needs to know that their website will help them get found on Google, how it helps them get found on Social Media (& vice versa), that it will work properly, and either be better than their competitors or that it will bring in clients, sales and leads.
The benefits of your website are relevant to the features it presents to your clients.
Simply improving your Google results with little expectation of anything else is the perfect place to start. A “squeeze page” or “landing page” are common terms for a single page website.
Increasing your sales or bookings performance is the most common outcome a business owner needs a website for. A well structured website – that does not mean fancy – can purposefully collect data on your visitors, allow you to communicate with them further, drive sales, reduce difficulty for your visitors and provide all the information and proof your new client is looking for.
