Buying a business is a major milestone, but for many new owners, social media quickly becomes one of the most confusing and stressful parts of the transition.
If you’ve purchased a business and found yourself locked out of Facebook or Instagram, unsure who owns the Meta Business Manager, or overwhelmed by requests for logins, permissions, or two‑factor authentication, you’re not alone. Social media ownership issues are one of the most common – and least anticipated – problems new business owners face after settlement. Especially when we see the business we’re buying have high/successful Follower counts!
At Social Ocean, we regularly support new business owners across Australia – including Redcliffe and the Moreton Bay region – to recover, untangle, and properly secure their social media and Meta business accounts so they can move forward with confidence.
When a business changes hands, its digital assets don’t always transfer cleanly. Especially with social media.
We frequently see situations where:
What looks like a “simple login issue” often turns out to be a structural ownership problem that requires careful recovery and verification.
Over the past year, Social Ocean has assisted multiple new business owners – each with very different social media access challenges.
In one case, issues stemmed from a combination of simple setup errors and limited communication during the sale. As a result the new owner started renaming existing accounts after rebranding without understanding the importance of naming conventions, created duplicate social accounts by accident and got tangled up with syncing issues between wrong/right accounts and platforms. By mapping the accounts out, and identifying ownership and access of each was integral to the final solutions.
In another, the business had been granted access through multiple pathways over time. Initially though the new owner didn’t understand how Meta permissions, security checks, and two‑factor authentication worked together across multiple email accounts and dashboards. It made the process feel overwhelming and impossible to finalise – so it had been left only partially completed. Another team member had successfully gained Business account ownership, but the owner themselves were lacking overall ownership and access, leaving them vulnerable.
In a third situation, access to the Meta Business account had been left with a junior staff member when the business was sold. This left new owners unable to access and transfer correct ownership at all, which meant they couldn’t properly access to manage or own their own Meta assets. Using a business email login was the only way to log in with the lowest editing access option and they were left with complete inability to schedule anything.
And another business, the accounts had been hacked.
Each scenario required a tailored approach — but all shared one thing in common: the new owners had inherited systems that were never designed for clean ownership transfer. And over the years, the variety of problems we’ve assisted with is even more vast.
Your social media accounts are not just marketing tools, they’re business assets.
Without proper ownership and control, your business may be exposed to:
Ensuring your Meta Business Manager and social media accounts are correctly owned, secured and documented protects your business now and makes future growth, staffing and succession far easier.
Based in Moreton Bay, Queensland and supporting clients across Australia, Social Ocean specialises in supporting new business owners through social media and Meta account recovery by:
We translate complex systems into plain English and provide calm, practical support at a time when business owners are already juggling a lot.
Bought a Business and Unsure Who Owns the Social Media Accounts?
If you’ve recently purchased a business – or are in the middle of a transition – now is the time to make sure your social media and Meta accounts are properly set up and fully under your control.
If you’re in the middle of a transition, our advice is to complete handovers prior to the end of communication with the Seller, in the presence of the Seller or their representative. It’s not good enough to trust the Seller when they say, “Yes – it’ll be done for you, no problem”, because business owners aren’t necessarily equipped with the skills to know how to help complete the process.
Social Ocean supports new business owners across Australia, including Queensland and the City of Moreton Bay, to transition access, secure ownership of the Meta accounts and move forward with confidence.
Get in touch with Social Ocean today to discuss social media and Meta Business account access support.
Searching for a February 2026 social media calendar in Australia?
This month may be short, but it’s full of opportunities to connect with your audience. From Valentine’s Day to World Cancer Day, there are plenty of occasions that help you balance meaningful awareness content with lighter, fun moments. Social media dates are a quick way to reduce the stress of planning, while keeping your feed fresh.
Whether you’re a small business, a charity, or a content creator, planning ahead with a calendar like this will give you confidence. Scroll below for the complete list of February 2026 dates. We’ve given some additional context to some dates, as well as used others for prompts you could make your own.
Want to know how to use this month’s dates?
There are plenty of dates to help inspire you and balance out serious content with fun and quirky – yet still quality – ideas.
We’re often missing some fun and laughter within the seriousness of business or impactful charity work, and some of the dates found in this month could help with this. Read through the list of dates and pick out the ones that immediately make sense to your work. They’ll be easy to tie into your content planning. When it comes to well-known days across the year, an acknowledgement post might be obvious, but thinking outside the box could spark an entire blog or awareness piece.
💡 Tip for specialty industries: If you work in a trade or profession with an Australian governing body, it’s always worth searching for your industry’s specific awareness calendar as well. Those specialist dates aren’t included here, but they can be a goldmine for relevant, high-impact content.
Generating bigger, more substantial content brings more benefits than just showcasing thought leadership – it can greatly assist your website SEO, which Google loves! And when it comes to the fun stuff, take the lead and let those quirky dates spark creativity in your team too.
Remember, you don’t always need to include a sales push in every post. But if you can tie some of this month’s dates to your services or products, give it a crack. And if it all feels a bit whimsical, join a Social Ocean content creation workshop to build your confidence and upskill at the same time.
World Cancer Day (Awareness): Share a story of resilience or highlight a charity that supports people with cancer. Use your platform to raise awareness and point to resources.
Don’t Cry Over Spilled Milk Day (Fun/Quirky): Share a light-hearted ‘oops’ moment from your business journey and what you learned from it. Invite your audience to share theirs too.
Valentine’s Day (Awareness): Flip it business-style: post about what you love most about your clients, team, or community. Include photos or testimonials for extra warmth.
Need help turning awareness dates into actual content? Book into a Social Ocean workshop and we’ll show you how to build posts that engage, not just fill space. Plus, don’t forget to sign up to our newsletter for the monthly dates list direct to your inbox.
Looking for a social media calendar for January 2026 in Australia? You’re in the right place. This month kicks off a fresh new year and is packed with opportunities for businesses, charities, and content creators to engage their audiences. A social media calendar helps you plan posts around public holidays, awareness days, and fun dates so your content feels timely and relevant.
January includes important occasions like Australia Day, as well as global observances such as Data Privacy Day. These dates are ideal for weaving in thoughtful messages, industry insights, or simple engagement prompts. For micro-business owners and charities managing their own marketing, using a calendar like this is one of the simplest ways to reduce stress and keep your content flowing.
Scroll through our full list of January social media dates below and start planning your month with confidence. We’ve given some additional context to some dates, as well as used others for prompts you could make your own.
Want to know how to use this month’s dates?
There are plenty of dates to help inspire you and balance out serious content with fun and quirky – yet still quality – ideas.
We’re often missing some fun and laughter within the seriousness of business or impactful charity work, and some of the dates found in this month could help with this. Read through the list of dates and pick out the ones that immediately make sense to your work. They’ll be easy to tie into your content planning. When it comes to well-known days across the year, an acknowledgement post might be obvious, but thinking outside the box could spark an entire blog or awareness piece.
💡 Tip for specialty industries: If you work in a trade or profession with an Australian governing body, it’s always worth searching for your industry’s specific awareness calendar as well. Those specialist dates aren’t included here, but they can be a goldmine for relevant, high-impact content.
Generating bigger, more substantial content brings more benefits than just showcasing thought leadership – it can greatly assist your website SEO, which Google loves! And when it comes to the fun stuff, take the lead and let those quirky dates spark creativity in your team too.
Remember, you don’t always need to include a sales push in every post. But if you can tie some of this month’s dates to your services or products, give it a crack. And if it all feels a bit whimsical, join a Social Ocean content creation workshop to build your confidence and upskill at the same time.
New Year’s Day (Awareness) – Share your business resolutions or what’s new for 2026. Make it personal and forward-looking, showing your audience what they can expect from you this year.
Make Your Dreams Come True Day (Fun/Quirky) – Encourage your audience to post about their goals and share one of your own. Use it as a motivational moment to connect.
International Day of Education (Awareness) – Highlight your role as an educator in your industry. Share a practical tip or piece of advice that your audience can put into action right away.
Want more ideas like this?
Subscribe to the Social Ocean newsletter and get a fresh list of social media dates in your inbox each month, along with special event news about The Ocean Network, Ladies Who Long Lunch and special opportunities.
Instagram formats and features continue to evolve, allowing a broader range of image ratios beyond the classic square. Over time, IGTV transformed into Video, Reels became the dominant format, and grid previews shifted away from 1:1 to taller aspect ratios. Squares are still supported, but portraits now command more real estate, engagement, and visual impact.
If you rely on visual content—photos, static posts, Reels, or Stories—it’s essential that your templates and designs use the correct pixel sizes. A mis-sized image can appear blurry, cropped, or shrunk, hurting both brand credibility and engagement.
Use our 2025 Instagram image sizes (below) to make sure your published posts are looking sharp.
Enter the pixel sizes into Canva’s custom sizing or create your own digital templates with Adobe or other software.
Here are the latest Instagram imagery sizes.
Instagram now supports multiple aspect ratios in the feed. This might sound strange, but if you’re designing your posts instead of uploading photos, create templates of your preferred size.
DESIGN TIP:
Instagram’s profile grid previews now default to cropping portrait posts to 3:4. Use the 3:4 format when possible or leave safety margins when using 4:5 to prevent important details from being cropped off. When creating Carousels, every slide must be the same size too.
This is main Instagram image that will be seen in more places than your own Instagram Profile.
Your profile image should be square, with a minimum resolution of 320 × 320 px. Many brands choose 400 × 400 px for extra clarity (including us here at Social Ocean),- it will display inside a circular frame, so centre the logo for best visibility.
If your logo doesn’t already fit within a square, ask your designer to provide you with an option that will fit. This will be handy for all social media profiles.
Or make your own. Put your logo on an all white background – centre the logo to a solid white square shape – leave plenty of white space around the edges of the logo. This is what lets you zoom in and out when working inside the logo uploading tool.
If you have a personal brand, read our great tips on how to select your personal profile photo on our blog 5 Profile Photo Tips.
Stories are available to be seen via the profile image on both your Instagram and Facebook business accounts if you have them synced.
Stories artwork for Instagram or Facebook platforms use the same size. You may have other repurposing opportunities for other digital platforms. Although they aren’t great for wide viewing like on YouTube.
You can stitch together still images, graphic designs and videos to create Instagram Reels. Once you have any of these elements, you can create a Reel via the Instagram app on your phone or using different apps.
Ensure you take video on your phone vertically. If you record video clips with your phone held sideways, your Instagram videos on both Facebook and Instagram will no longer be optimised. Images and video for Reels should be the tall slim rectangle orientation.
DESIGN TIP:
If you suffer from fat fingers, you can always upload your files into Canva and build Reels there.
Using the right image dimensions:
Designing templates in Canva or Adobe with these sizes built in saves time and protects your visual integrity.
Social Ocean offers done-for-you graphic design services that include Instagram templates sized for all your visual content — feed posts, carousels, Reels, profile assets, and Stories.
Purchase premade social media quotes for your social scheduling here.
If you need help to create or update your social media images for Instagram or any other platform check out our Graphic Design options.
Check out our blog 5 Profile Photo Tips for guidance on choosing the perfect profile image that fits inside your new templates and represents your brand consistently.
Social Media is a foundation of business marketing. We use it to communicate, promote, engage and build relationships with our customers.
Its trick is that it’s all in the name – social media – it’s meant to be social: fun, entertaining, engaging and interactive. So how can you be these things with a business? It will look different in
your business to another regardless of your niche or industry.
The good news is that finding the balance to be social, whilst using it with a holistic approach to marketing doesn’t have to be confronting, confusing or pushed to the ‘too hard’ basket.
Use my top tips below to find the sweet spot of your branding with a social tone that your audience will be attracted to, whilst driving traffic to your website.
Clients always tell me they don’t want to show their face. Practice your smile in the mirror and just do it! Those who love your brand want to engage with you, so let them. If you have staff, share that spotlight around and include them in your stories and photos.
Look at what’s ahead each quarter as you’re likely to be inputting dates in this timeframe. Make note of events, promotions or activities that are on. Identify which ones you can leverage and set deadlines to write blog content to stand out from the crowd. Repurpose your blog on all platforms.
If you don’t host events or promotional campaigns, you can use industry calendars or social media dates the same way as using your own business calendar.
Set aside a couple of hours each month to write and schedule content or add to a spreadsheet for reference. Being persistent with social media is a game-changer! Layer batched content with photos and videos to add the fun in. I often see businesses focusing too much energy and budget on it instead of working it into their communication processes and overall strategy.
Kirsty Fields is Creative Director and Owner at Social Ocean, a marketing agency specialising in social media training for business owners and corporate events.
Harnessing social media for business from the very beginning, her passion is training clients in social media, event marketing and branding and seeking out unique event opportunities to promote her clients’ businesses to their communities.
Multi-award winning event manager, Kirsty writes blog articles to motivate and encourage business owners to use social media and improve and leverage promotional opportunities at events. In July, she was named as one of eight Female Thought Leaders by YMag.
Social Ocean was recently named one of 100 Federal Government Small Business Digital Champions project participants.
Social Ocean is everywhere online! Find them where you like to hang out the most: Facebook, Instagram, LinkedIn, Pinterest and Twitter.
Original article published in Issue 12 of Peninsula Life, September-October 2019. Peninsula Life magazine is a dedicated publication for the Redcliffe Peninsula, Queensland.
2025 is full of platform updates, and LinkedIn hasn’t slowed down on its visual changes. Since Microsoft’s acquisition, LinkedIn has introduced several new features and improved user functionality across profiles, pages, and events. With those changes come frequent image dimension updates.
If you’re a business owner, marketer, or content creator managing a LinkedIn presence, especially through a Company Page, it’s critical your images are optimised for clarity, consistency, and compatibility across devices.
At Social Ocean, we stay ahead of the curve so you don’t have to. Here’s your up-to-date reference on LinkedIn imagery sizes for 2025, ready to plug into Canva, Adobe, or your design software of choice.
You’ve probably noticed the increasing number of tooltips and layout adjustments inside LinkedIn. These visual prompts are part of the ongoing enhancements that began rolling out in late 2024 and have continued through 2025.
While it’s great news for usability, these changes also mean your old image templates might now crop poorly or look blurry, especially on mobile.
💡 Our tip: Keep this blog bookmarked and revisit quarterly. We’ll keep it updated as the platform evolves.
Your personal profile is a key networking tool. Whether you’re a founder, thought leader, or employee, your visuals need to stand out professionally and consistently.
Here’s what you need:
Profile Photo:
400 x 400 pixels (square)
Make sure your face is centred and clearly visible.
Cover Banner:
1584 x 396 pixels (rectangle)
Use a clean landscape-style image. Avoid edge-aligned text or clutter.
Branding Tip: At Social Ocean, we often mirror the Company Page banner on the Personal Profile to build brand consistency across LinkedIn. It’s a subtle but powerful way to connect your identity with your business presence.
📸 Want tips on profile images? Check out our blog:
👉 5 Profile Photo Tips
Company Pages are essential for establishing authority, trust, and reach on LinkedIn. Your logo and banner are the first visual impressions.
Use these dimensions:
Company Logo:
400 x 400 pixels (square, for best clarity; minimum is 300 x 300)
Place your logo on a white background with generous white space.
Company Page Banner:
1128 x 191 pixels (wide rectangle)
Keep the design clean. Avoid placing important text or logos near the edges. Mobile cropping varies across devices.
💡 Pro Tip: Desktop and mobile crop your banner differently. We recommend not placing crucial design elements or text near the corners. Let your banner breathe. Simplicity always wins here.
LinkedIn Events continue to grow in popularity, especially for virtual and hybrid business activities. To make your events stand out, your event imagery needs to be bold, balanced, and optimised.
Use these dimensions:
Event Cover Photo:
1776 x 444 pixels (wide rectangle)
Centre your event name or branding in the middle third of the image to avoid it being covered by the event icon.
Event Logo (optional):
400 x 400 pixels (square)
Keep it crisp and simple. It sits over the cover image in some views, so avoid overlapping visuals.
You can recreate these exact sizes inside Canva by using the “Custom Size” feature or set up reusable templates in Adobe Illustrator, Photoshop, or InDesign.
And remember, if you need bespoke templates designed for your brand or want to outsource image creation completely, Social Ocean offers done-for-you Graphic Design services. Let us keep your LinkedIn and all social platforms looking slick and up to date.
📩 Contact us here to get started
Professional, correctly sized images on LinkedIn help your content get seen, your business look credible, and your brand feel cohesive.
Don’t let an outdated banner or fuzzy logo undermine your authority. Use this updated 2025 size guide to review your LinkedIn presence today. Make sure every image reflects the best version of you and your brand.
Article compiled by Kirsty Fields, Creative Director of Social Ocean
📱 Follow Social Ocean on LinkedIn and Instagram for more content tips and design resources
🗓 Last updated: July 2025
| Image Type | Dimensions (pixels) | Notes |
|---|---|---|
| Profile Photo | 400 x 400 | Square, clear headshot |
| Personal Banner | 1584 x 396 | Wide rectangle, no edge-aligned text |
| Company Logo | 400 x 400 (min 300 x 300) | Add white space around logo |
| Company Page Banner | 1128 x 191 | Avoid clutter, works across desktop & mobile |
| Event Cover Image | 1776 x 444 | Centre key text to avoid being cropped |
| Event Logo (optional) | 400 x 400 | Use simple design, minimal text |
