Tag: Social Media Tips

Instagram Images, Pixels, Sizes for 2022

Instagram image sizes for traditional square posts haven’t changed. However, the introduction and updates of features over time now allows images other than squares – or cropped to be a square – means you can use a variety of screen sizes now.

Changes to video content and video features allows you to design content in different pixel sizes too. And it means you can keep up with platform changes overall, if you set your templates up ready to use.

At the beginning of 2022, Instagram also changed it’s IGTV platform. What was known as Instagram TV is now simply Instagram Video.

As a business using a visual platform like Instagram, we want our pictures to look great! We spend time designing them and have templates to make this fast for us. When a new feature gets introduced, we only need to adjust the templates and continue creating pictures easily.

Use our 2022 Instagram image sizes (below) to make sure your published posts are looking sharp.

Enter the pixel sizes into Canva’s custom sizing or create your own digital templates with Adobe or other software.

 

Here are the latest Instagram imagery sizes.

Instagram Posts:

Static Instagram images, the ones you see as squares on your profile, have three different size options. Each will display as a square on your profile, but when viewed individually will zoom in and out as required to showcase the size. The three sizes are:

  1. Standard square photos or images should be 1080 pixels x 1080 pixels
  2. Horizontal photos or images should be 1080 pixels x 566 pixels
  3. Vertical photos or images should be 1080 pixels x 1350 pixels

 

Instagram Profile Image:

This is main Instagram image that will be seen in more places than your own Instagram Profile.

Your Instagram logo image should be square 360 pixels x 360 pixels minimum. At Social Ocean we use 400 x 400 pixels for clarity.

If your logo isn’t already a square shape, ask your designer to provide you with a square option. This will be handy for all your social media profiles.

Or make your own. Put your logo on an all white background – simply centre the logo to a solid white square shape – with plenty of white space around the edges of the logo. This is what lets you zoom in and out to inside the logo uploading tool.

If you have a personal brand, read our great tips on how to select your personal profile photo on our blog 5 Profile Photo Tips.

 

Instagram Stories Sizes:

Stories are available to be seen via the profile image on both your Instagram and Facebook business accounts if you have them synced.

Whilst clickable content on your Instagram Story isn’t clickable via Facebook it’s still a smart idea to have them synced. Doing this means you are creating more content across the two platforms without more work! Who doesn’t want to do that?

Stories artwork for Instagram or Facebook platforms use the same size. You may have other repurposing opportunities for other digital platforms. Although they aren’t great for wide viewing like on YouTube.

Your Instagram and Facebook Stories image should be a tall rectangle measuring 1080 pixels wide x 1920 pixels tall.

 

Instagram Reels Videos:

You can stitch together still images, graphic designs and videos to create Instagram Reels. Once you have the elements you need you can create a Reel via the app on your phone.

Your Instagram Reels image and video should be designed as a tall slim rectangle with 1080 pixels wide x 1920 pixels talls.

HOT TIP: Text you want to read for specific sections of a Reel can be added to your design before transferring to your phone, and ahead of in-app Reel building. Add the text to each of the designs you want to see it on in the design software or app you use.

 

 

If you need help to create or update your social media images for Instagram or any other platform check out our Graphic Design options.

Don’t forget to read great tips on selecting your profile photo here: 5 Profile Photo Tips.

Work smarter (not harder) on your socials

It’s no secret: if you’re in business, you need to be social. And we don’t just mean networking and events (although they’re super important) – we mean being social on social media.

It doesn’t need to be overwhelming though and Peninsula Life caught up with marketing specialist Kirsty Fields from Social Ocean who shares with business owners her best tips to reaping the rewards of social media.

Social Media is a foundation of business marketing. We use it to communicate, promote, engage and build relationships with our customers.

Its trick is that it’s all in the name – social media – it’s meant to be social: fun, entertaining, engaging and interactive. So how can you be these things with a business? It will look different in
your business to another regardless of your niche or industry.

The good news is that finding the balance to be social, whilst using it with a holistic approach to marketing doesn’t have to be confronting, confusing or pushed to the ‘too hard’ basket.

Use my top tips below to find the sweet spot of your branding with a social tone that your audience will be attracted to, whilst driving traffic to your website.

Smart phone with Instagram

1. Spotlight people in your business

Clients always tell me they don’t want to show their face. Practice your smile in the mirror and just do it! Those who love your brand want to engage with you, so let them. If you have staff, share that spotlight around and include them in your stories and photos.

 

2. Guide content with your calendar

Look at what’s ahead each quarter as you’re likely to be inputting dates in this timeframe. Make note of events, promotions or activities that are on. Identify which ones you can leverage and set deadlines to write blog content to stand out from the crowd. Repurpose your blog on all platforms.

 

3. Fill gaps with industry dates

If you don’t host events or promotional campaigns, you can use industry calendars or social media dates the same way as using your own business calendar.

 

4. Batch produce content

Set aside a couple of hours each month to write and schedule content or add to a spreadsheet for reference. Being persistent with social media is a game-changer! Layer batched content with photos and videos to add the fun in. I often see businesses focusing too much energy and budget on it instead of working it into their communication processes and overall strategy.


Social Media thought leader

MEET KIRSTY (AND SOCIAL OCEAN)

Kirsty Fields is Creative Director and Owner at Social Ocean, a marketing agency specialising in social media training for business owners and corporate events.

Harnessing social media for business from the very beginning, her passion is training clients in social media, event marketing and branding and seeking out unique event opportunities to promote her clients’ businesses to their communities.

Multi-award winning event manager, Kirsty writes blog articles to motivate and encourage business owners to use social media and improve and leverage promotional opportunities at events. In July, she was named as one of eight Female Thought Leaders by YMag.

Social Ocean was recently named one of 100 Federal Government Small Business Digital Champions project participants.

 

WANT TO KNOW MORE ABOUT GETTING SOCIAL FOR YOUR BUSINESS?

Social Ocean is everywhere online! Find them where you like to hang out the most: Facebook, Instagram, LinkedIn, Pinterest and Twitter.


Original article published in Issue 12 of Peninsula Life, September-October 2019. Peninsula Life magazine is a dedicated publication for the Redcliffe Peninsula, Queensland.

LinkedIn Images, Pixels, Sizes for 2022

LinkedIn image sizes have changed several times in the last few years. Not only have sizing changed since Microsoft took over the platform ownership, but there’s been more changes with feature introduction and feature updates as well.

There’s lots of positive changes happening, with new tool tip suggestions popping up whenever they roll out this year.

As a business using a Company Page on LinkedIn we want our pictures to look great! So we spend time preparing them. When a new feature gets introduced, it’s likely we need to adjust the templates we use to create pictures with too.

Use our 2022 LinkedIn imagery sizes (below) to make sure your published posts are looking sharp.

Enter the pixel sizes into Canva’s custom sizing or create your own digital templates with Adobe or other software.

 

Here are the latest LinkedIn imagery sizes.

LinkedIn Personal Profile:

When working with business owners, we like to create connections between their personal profile and Company Pages. We do this by using the same LinkedIn images as for the cover banners in both places to create consistency and connection.

Your LinkedIn profile photo should be square with a size of 400 pixels x 400 pixels.

Your LinkedIn Personal cover banner image should be a rectangle sized at 1584 pixels x 396 pixels.

For great tips on selecting your personal profile photo, read our blog 5 Profile Photo Tips.

 

LinkedIn Company Page Sizes:

The two key images for your LinkedIn Company Page are your logo and banner.

Your LinkedIn logo image should be square 300 pixels x 300 pixels minimum. At Social Ocean we use 400 x 400 pixels for clarity.

If your logo isn’t already a square shape, ask your designer to provide you with a square option. This will be handy for all your social media profiles.

Or make your own. Put your logo on an all white background – simply centre the logo to a solid white square shape – with plenty of white space around the edges of the logo. This is what lets you zoom in and out to inside the logo uploading tool.

linkedin-pixels-sample

LinkedIn banner sizing has always created issues for page administrators. Trying to choose images that look good on both Desktop view and the App is tricky.

Your LinkedIn Company Page banner image should be square 1128 pixels x 191 pixels.

Overall, when you’re making your own Company Page banner we don’t advise adding too much text, due to devices cropping your view differently on computer verse smart devices. That means parts of your image might not be seen.

LinkedIn Events Sizes:

The new LinkedIn Events has a different cover image size. It’s short and wide like all other LinkedIn cover imagery.

Your LinkedIn event cover image should be rectangular with 1776 pixels x 444 pixels.

If you want to place the name of the event on the photo, make sure the text is centred so that the Event logo on the far left doesn’t cover your text.

LinkedIn Events also have a square logo option. When viewing the event the logo sits on top of the cover photo and can make viewing difficult.

 

LinkedIn Stories have come and gone!

Sadly the introduction of LinkedIn Stories didn’t have the effect Microsoft expected on the platform. As the go-to social site for professionals the usage of the platform on desktop far outweighs the  use on mobile. As Stories was only available for smart device usage it was quickly decided to scrap the extension.

 

social ocean blog line

 

If you need help to create or update your social media images for LinkedIn or any other platform check out our Graphic Design options.

Don’t forget to read great tips on selecting your profile photo here: 5 Profile Photo Tips.

 

social ocean blog line

 

Article compiled by Social Ocean’s Creative Director, Kirsty Fields. To follow her on Instagram or LinkedIn for more regular helpful hints, follow Social Ocean on LinkedIn or Instagram. Last updated – January 2022.