Instagram formats and features continue to evolve, allowing a broader range of image ratios beyond the classic square. Over time, IGTV transformed into Video, Reels became the dominant format, and grid previews shifted away from 1:1 to taller aspect ratios. Squares are still supported, but portraits now command more real estate, engagement, and visual impact.
If you rely on visual content—photos, static posts, Reels, or Stories—it’s essential that your templates and designs use the correct pixel sizes. A mis-sized image can appear blurry, cropped, or shrunk, hurting both brand credibility and engagement.
Use our 2025 Instagram image sizes (below) to make sure your published posts are looking sharp.
Enter the pixel sizes into Canva’s custom sizing or create your own digital templates with Adobe or other software.
Here are the latest Instagram imagery sizes.
Instagram now supports multiple aspect ratios in the feed. This might sound strange, but if you’re designing your posts instead of uploading photos, create templates of your preferred size.
DESIGN TIP:
Instagram’s profile grid previews now default to cropping portrait posts to 3:4. Use the 3:4 format when possible or leave safety margins when using 4:5 to prevent important details from being cropped off. When creating Carousels, every slide must be the same size too.
This is main Instagram image that will be seen in more places than your own Instagram Profile.
Your profile image should be square, with a minimum resolution of 320 × 320 px. Many brands choose 400 × 400 px for extra clarity (including us here at Social Ocean),- it will display inside a circular frame, so centre the logo for best visibility.
If your logo doesn’t already fit within a square, ask your designer to provide you with an option that will fit. This will be handy for all social media profiles.
Or make your own. Put your logo on an all white background – centre the logo to a solid white square shape – leave plenty of white space around the edges of the logo. This is what lets you zoom in and out when working inside the logo uploading tool.
If you have a personal brand, read our great tips on how to select your personal profile photo on our blog 5 Profile Photo Tips.
Stories are available to be seen via the profile image on both your Instagram and Facebook business accounts if you have them synced.
Stories artwork for Instagram or Facebook platforms use the same size. You may have other repurposing opportunities for other digital platforms. Although they aren’t great for wide viewing like on YouTube.
You can stitch together still images, graphic designs and videos to create Instagram Reels. Once you have any of these elements, you can create a Reel via the Instagram app on your phone or using different apps.
Ensure you take video on your phone vertically. If you record video clips with your phone held sideways, your Instagram videos on both Facebook and Instagram will no longer be optimised. Images and video for Reels should be the tall slim rectangle orientation.
DESIGN TIP:
If you suffer from fat fingers, you can always upload your files into Canva and build Reels there.
Using the right image dimensions:
Designing templates in Canva or Adobe with these sizes built in saves time and protects your visual integrity.
Social Ocean offers done-for-you graphic design services that include Instagram templates sized for all your visual content — feed posts, carousels, Reels, profile assets, and Stories.
Purchase premade social media quotes for your social scheduling here.
If you need help to create or update your social media images for Instagram or any other platform check out our Graphic Design options.
Check out our blog 5 Profile Photo Tips for guidance on choosing the perfect profile image that fits inside your new templates and represents your brand consistently.
Social Media is a foundation of business marketing. We use it to communicate, promote, engage and build relationships with our customers.
Its trick is that it’s all in the name – social media – it’s meant to be social: fun, entertaining, engaging and interactive. So how can you be these things with a business? It will look different in
your business to another regardless of your niche or industry.
The good news is that finding the balance to be social, whilst using it with a holistic approach to marketing doesn’t have to be confronting, confusing or pushed to the ‘too hard’ basket.
Use my top tips below to find the sweet spot of your branding with a social tone that your audience will be attracted to, whilst driving traffic to your website.
Clients always tell me they don’t want to show their face. Practice your smile in the mirror and just do it! Those who love your brand want to engage with you, so let them. If you have staff, share that spotlight around and include them in your stories and photos.
Look at what’s ahead each quarter as you’re likely to be inputting dates in this timeframe. Make note of events, promotions or activities that are on. Identify which ones you can leverage and set deadlines to write blog content to stand out from the crowd. Repurpose your blog on all platforms.
If you don’t host events or promotional campaigns, you can use industry calendars or social media dates the same way as using your own business calendar.
Set aside a couple of hours each month to write and schedule content or add to a spreadsheet for reference. Being persistent with social media is a game-changer! Layer batched content with photos and videos to add the fun in. I often see businesses focusing too much energy and budget on it instead of working it into their communication processes and overall strategy.
Kirsty Fields is Creative Director and Owner at Social Ocean, a marketing agency specialising in social media training for business owners and corporate events.
Harnessing social media for business from the very beginning, her passion is training clients in social media, event marketing and branding and seeking out unique event opportunities to promote her clients’ businesses to their communities.
Multi-award winning event manager, Kirsty writes blog articles to motivate and encourage business owners to use social media and improve and leverage promotional opportunities at events. In July, she was named as one of eight Female Thought Leaders by YMag.
Social Ocean was recently named one of 100 Federal Government Small Business Digital Champions project participants.
Social Ocean is everywhere online! Find them where you like to hang out the most: Facebook, Instagram, LinkedIn, Pinterest and Twitter.
Original article published in Issue 12 of Peninsula Life, September-October 2019. Peninsula Life magazine is a dedicated publication for the Redcliffe Peninsula, Queensland.
2025 is full of platform updates, and LinkedIn hasn’t slowed down on its visual changes. Since Microsoft’s acquisition, LinkedIn has introduced several new features and improved user functionality across profiles, pages, and events. With those changes come frequent image dimension updates.
If you’re a business owner, marketer, or content creator managing a LinkedIn presence, especially through a Company Page, it’s critical your images are optimised for clarity, consistency, and compatibility across devices.
At Social Ocean, we stay ahead of the curve so you don’t have to. Here’s your up-to-date reference on LinkedIn imagery sizes for 2025, ready to plug into Canva, Adobe, or your design software of choice.
You’ve probably noticed the increasing number of tooltips and layout adjustments inside LinkedIn. These visual prompts are part of the ongoing enhancements that began rolling out in late 2024 and have continued through 2025.
While it’s great news for usability, these changes also mean your old image templates might now crop poorly or look blurry, especially on mobile.
💡 Our tip: Keep this blog bookmarked and revisit quarterly. We’ll keep it updated as the platform evolves.
Your personal profile is a key networking tool. Whether you’re a founder, thought leader, or employee, your visuals need to stand out professionally and consistently.
Here’s what you need:
Profile Photo:
400 x 400 pixels (square)
Make sure your face is centred and clearly visible.
Cover Banner:
1584 x 396 pixels (rectangle)
Use a clean landscape-style image. Avoid edge-aligned text or clutter.
Branding Tip: At Social Ocean, we often mirror the Company Page banner on the Personal Profile to build brand consistency across LinkedIn. It’s a subtle but powerful way to connect your identity with your business presence.
📸 Want tips on profile images? Check out our blog:
👉 5 Profile Photo Tips
Company Pages are essential for establishing authority, trust, and reach on LinkedIn. Your logo and banner are the first visual impressions.
Use these dimensions:
Company Logo:
400 x 400 pixels (square, for best clarity; minimum is 300 x 300)
Place your logo on a white background with generous white space.
Company Page Banner:
1128 x 191 pixels (wide rectangle)
Keep the design clean. Avoid placing important text or logos near the edges. Mobile cropping varies across devices.
💡 Pro Tip: Desktop and mobile crop your banner differently. We recommend not placing crucial design elements or text near the corners. Let your banner breathe. Simplicity always wins here.
LinkedIn Events continue to grow in popularity, especially for virtual and hybrid business activities. To make your events stand out, your event imagery needs to be bold, balanced, and optimised.
Use these dimensions:
Event Cover Photo:
1776 x 444 pixels (wide rectangle)
Centre your event name or branding in the middle third of the image to avoid it being covered by the event icon.
Event Logo (optional):
400 x 400 pixels (square)
Keep it crisp and simple. It sits over the cover image in some views, so avoid overlapping visuals.
You can recreate these exact sizes inside Canva by using the “Custom Size” feature or set up reusable templates in Adobe Illustrator, Photoshop, or InDesign.
And remember, if you need bespoke templates designed for your brand or want to outsource image creation completely, Social Ocean offers done-for-you Graphic Design services. Let us keep your LinkedIn and all social platforms looking slick and up to date.
📩 Contact us here to get started
Professional, correctly sized images on LinkedIn help your content get seen, your business look credible, and your brand feel cohesive.
Don’t let an outdated banner or fuzzy logo undermine your authority. Use this updated 2025 size guide to review your LinkedIn presence today. Make sure every image reflects the best version of you and your brand.
Article compiled by Kirsty Fields, Creative Director of Social Ocean
📱 Follow Social Ocean on LinkedIn and Instagram for more content tips and design resources
🗓 Last updated: July 2025
| Image Type | Dimensions (pixels) | Notes |
|---|---|---|
| Profile Photo | 400 x 400 | Square, clear headshot |
| Personal Banner | 1584 x 396 | Wide rectangle, no edge-aligned text |
| Company Logo | 400 x 400 (min 300 x 300) | Add white space around logo |
| Company Page Banner | 1128 x 191 | Avoid clutter, works across desktop & mobile |
| Event Cover Image | 1776 x 444 | Centre key text to avoid being cropped |
| Event Logo (optional) | 400 x 400 | Use simple design, minimal text |
