Tag: PR opportunities

8 Awards Season Tips

Business Awards Season is such an exciting time in your life, journey and path to career success. Being nominated for an award confirms and builds your confidence of what you get out of bed to do each day. It’s exciting!

The benefits of participating in awards season is constant. You have the ability to leverage awards for years to come!

I’ve won significant awards throughout my career and made it to Finalist shortlists in others. I still reference these milestones – or leverage them – as they provide excellent social proof of your skill set and business capabilities.

The truth is people don’t get nominated for awards, become a Finalist or Win awards without first doing the work. Although it seems many people reap the benefits – they didn’t submit a piece of paper and get a piece of crystal for nothing.


Is congratulations due to you?

If you’re one of the people who’s name appears on a shortlist right now – congratulations! Congratulations on submitting an application or for your nomination (or both). You deserve it. You should be proud. But most of all, you should be letting the world know about it.

For those of you who are savvy enough to have had help with writing your applications, I also applaud you for making that investment. You are likely to understand what a wonderful marketing/PR opportunity a Business Award can be for your career and the business.

Once your name gets printed on the ballot paper, so to speak, there’s a list of other actions you should do to support the nomination. After all, the judges are not likely to have heard of you before reviewing your submission. Depending on the Award system, there will be further steps the judges will take.

They’ll like do their research. Complete their due diligence. Look for project evidence or social proof. Particularly for Awards presented by Industry Bodies, Professional Associations or a National level. These trophies aren’t given out like lollies! A submission is not always going to be the only contributing factor in the decision process.


Winners of the Stormwater Queensland Award for Excellence in Policy & Education, 2018.

Popular Voting

Business Awards with public voting, have a certain level of randomness. Not only is it important you nominate for the right category, but you’ll need to communicate to your community your participation to help get people to cast votes for you.

A lot of people won’t do any – or very little – research before voting for the popular categories. Yet you can put effort into checking off my tips below to turn random selection into educated votes. If you’re participating in one of the popular vote Awards programs like Ausmumprenuer you can help yourself get those Votes in!

Plus, you want to make sure judges are seeing how wonderful you are as they decide who gets their vote. This is on top of those random community casting votes with the categories they don’t have anyone they know listed.

Show us and share with us the proof your application isn’t a fluke – turn up online!

Below are 8 top tips of just some of the many I follow/do myself. Make sure your digital footprint has your best foot forward:

✅ Your website About and Media page

When was the last time you updated your About page or Media section on your website? Keeping these pages up to date with the very latest details is important. With your website potentially being the hub for judges to confirm what they’ve read about you, it’s important.

Be sure to reference projects you may have featured in award nominations. Having a client area, gallery or blog to promote this information, is great way to show this off. By adding this type of detail you can show off #allthethings you do that impress others.

Speaking with a judge from the International Stevie Awards, I was reminded that nomination can have as little as 3-5 minutes judging time. What this means is, if you don’t include further evidence of why you should be a successful nominee that’s all the time you’ll be given. Including an evidence document listing the points where further information can be reviewed is key. And your website is the obvious place for that to be stored.


✅ Services or Products page

Highlight your capacity for good and problem solving with your service/product information on your website. With new interest in you and your business, this is a great time to expand the details of your business. Remember new visitors or Followers aren’t aware of your history or how you help others. Share this information as though you’re talking to a brand new audience – because this is what is happening for you.


✅ Write some articles

Have you written any blogs from your own experience or expertise? Do you have some half-written articles, sitting unpublished or as a draft?

A blog is an excellent way to support or highlight your activities. It also serves to educate your community if you’re writing simple helpful information. Which is a great service alone. Engage a copywriter if you need help to polish it off.

Hint: we have an excellent copywriter who can assist you! Get in Touch with us about that.


✅ Audit your profiles

Give your personal profiles a thorough Audit. Including the social media profiles you keep private.

Review memes and funny questionnaires on your social media feed. Look through who’s tagged you on shared posts, as well as checking privacy settings of mobile uploads and photo albums. You can delete any of these items or consider opening business related posts from private to “Public”.

Social media profiles with cover photos are a good spot to use business branding without being sales oriented. And it doesn’t annoying your private connections with too much work chatter. Use an image that aligns with your branding,business name, services or products.


✅ Update profile photos

Choose a fabulous smiling profile photo of YOU on your personal profile is important. Even if you aren’t a fan of showing your face on private social media profiles. During the awards season – if not always, is easy enough. I recommend a great smiling photo all the time! But if you are only going to use an image of your face during this period of time, make it a great one.

People feel connected to you, and can you by looking at your profile photos. When judges are looking for evidence of your work, they can look in all sorts of places. Put your best foot forward by looking good all over the place!


✅ Brand your content

Write engaging content that has branded imagery is going to show your business off well too. Forget mass-produced memes and quotes. Create them yourself, or get help from a graphic designer!

Use your work, services or products as the base to create your own social media artwork. You can do this easily by adding branded font to your photos. Or take your own quotes, catch-phrases or business language and make your own #quoteoftheday.

Hint: we have an excellent designer who can assist you! Check our design services here.


Sample of a series of branded images created after being named as a finalist in the 2019 YAwards – a business awards event for women.

✅ Post about nomination items

Think about what samples you mentioned in the nomination process. Talk about these and others that are similar throughout the period of judging in your content strategy. Discussing those examples that are relative to the categories you’re nominated for is clever. The trick is not to mention the awards connection at the same time in these posts. Put them into your posting schedule as though you were due to talk about them.

The fact you’re up for an award is great and you should be talking about it. But specific posts talking about award nominations is another type of post (see next tip). Leaving out mentions of your award participation can be as clever as including it.


✅ Talk about your nomination

Talk about those Awards! Use promotional material from the Awards like the logo, event listings and use them yourself. Add photos to share how blessed and excited you are! Also mention the work you’ve been doing to get to this point of success. When you share your wins, or how it feels to take part, or how humbled you are to share the stage, people get engaged in your journey. Especially if/when you make it to the shortlist or Finalist list.

Give us #allthefeels about you in this Awards program.


As you draw closer to the business awards announcement day, put in place a new social media campaign. This should be all about promoting your inclusion in the awards line-up. If you aren’t feeling confident in how to create a specialised campaign, book in for a social media workshop with our team to help you.

Good luck to all our friends, clients and connections who are currently nominated. I’ll vote for you where possible – and look forward to seeing how you go for the rest of the year.



Kirsty Fields has over 20 years experience in the event management business. She has coordinated everything from kids’ events to national sports games. As an eager student of modern digital and promotional techniques, she has expanded her business into new areas of marketing expertise to offer her clients. She offers many types of workshops to help train companies in social media, digital marketing and branding, and can provide training to accommodate anyone.

YMag caught up with her to interview her for their issue featuring their Female Thought Leaders of 2019.

Below is the full unpublished interview with Kirsty Fields.


YMag – When did you start your business?

KF – My business evolved after a friend contacted me to ask if I could assist the professional teaching association she volunteered for, with their state-wide conference management. That was in February 2017. I was in shock after losing my job as a marketing manager at a private college which came from government changes in tertiary education fees. It was a pretty messy situation and I was still processing it all. At the same time, my husband was in the middle of negotiations for a job in Texas, USA – so I wasn’t actively job hunting. The thought of taking up a job when we were thinking of leaving the country didn’t sit well with me.

Assisting with conference management required me to have my own ABN and as a result of that process, my business was launched. I knew that there would be the inclusion of social media in my business after years of using it for business purposes, though it was quite unclear what it would look like. That was how Social Ocean started.


ANZ Stadium
Kirsty Fields at ANZ Stadium (Sydney), attending the Stormwater Australia National Awards, where she was representing Queensland as a Finalist in the Policy and Education category.


YMag – Why did you add events and social media services?

KF – Prior to my marketing management role I was a relations manager at the largest rugby league club in Queensland for eight years. I’d helped initiate, build and manage their digital and social media accounts to communicate with our National followers as well as players and families. Our platforms became integral in communicating with them about events on and off the field, weather, and so much more.

We tried out a variety of digital communication points to serve our fans and stakeholders. As a volunteer-based community however, it was easy for us to identify their potential as a marketing tool.

I was using Facebook from when it first launched, it became second nature to me. I had MySpace and various other accounts in my uni days, but nothing for business. Using Facebook specifically as a business tool was certainly not the intention or initial design.

I feel in love with the ability to ‘meet’ and reach others online with social media. But more than that, it because a way for me to sell tickets to events, invite people to support philanthropic activities and move them emotionally.

One year, I’d sold hundreds of tickets to a national rugby league game that had an extreme weather forecast. We had to scrap the event entirely as we weren’t able to bus the teams in due to flooding. Thanks to social media, we contacted thousands of fans preparing to travel through extreme conditions to watch their teams play. In less than 90 minutes, we’d been able to spread the word at three various levels of the game along with multiple other partnering sites who rallied to get the word out. It’s unfathomable to think just how many people will see your message.

It’s this passion and realisation of it’s power to assist business owners relay their message online, that meant I just had to have social media as a focus in my business.

Social media is also a key tool in Events Marketing. If you’re running an event – regardless of where, when or why – you must have an online presence for that event even if the event has no charge.

The events side of my business itself has been something that’s come naturally to me. I started managing events in the late 1990s and, with through career changes, my events experience also put me in a position to assist my employers along the way.


YMag – It sounds like you’ve been involved with lots of different event experiences, what are some of the most memorable ones?

KF – In 2016 I worked with the Queensland Police Service to launch a public campaign at a local sporting event. On the day we had police puppies, horses and the highway patrol cars all kitted out – combined with State Ministers, the Police Commissioner and various other government officials. It was a memorable occassion.

I enjoy providing clients with a different perspective. One of my client’s seminars are always held at a local pub, so guests can have a steak lunch with jugs of beer, allowing them to network more casually. Another client now has a successful trade component to their quarterly confrences, which has increased their revenue and built ongoing professional partnerships.



YMag – Tell us about your workshops. What kind of programs do you offer?

KF – There’s different formats to my workshops, depending on the audience. I could be in a room full of managers from a franchise or particular industry or speaking at networking groups or conferences.

I run small group workshops a couple of times a year on various topics of social media and event planning. At the moment my most popular workshop topic is Content Creation. It’s where we sit in a quiet space and extract the business information from within you to recognise your original detailed content, ready to present online.

This year Canva, Instagram and LinkedIn are really popular too. Business owners are realising there are special techniques – hacks even, I love that word – they could understand to amplify their efforts in connecting with or attracting others.


YMag – Who are the people you work with in workshops?

KF – Most workshop attendees are sole traders in start-up and initial building phases of business. Having an intimate group scenario improves their comfort level as well as giving them a new opportunity to connect with their next collaborator or referral partner. Their incomes are yet to support outsourcing, but they are aware of the importance of activity online to create awareness and start new business friendships and collaborations.

I run my own events, just how I’d coordinate conferences, seminars or sales events for clients – bespoke in content and design.


YMag – What makes you passionate about what you do? What’s your Y?

KF – There’s something deep-seated in me about showing others that they don’t have to be rich financially to be rich in knowledge.

Further from that though you can have lots of knowledge, but I don’t believe everyone needs to “know it all”. I want to share with others what knowledge will be helpful to them, to make a difference in their businesses to help them succeed instead of overwhelming them with #allthethings. Let’s use what we need – not just what’s hot for a minute.

Every one of my client’s success, is my success.

There’s also something special about looking at the faces of those people who are attending events. They are there to inspire, educate and motivate themselves.

Corporate events can be different than coordinating “fun events” like weddings, engagement parties or 21st birthday parties. There’s almost always a strong educational element with workshops, seminars, trade expos and retreats. Though I attend a lot of events I always learn something new.

With my own events, I set a target for my delegates and guests to have more then one “light bulb moment”. I call it a “light bulb moment” because you see in the faces of these people when it happens – their eyes becomes wider and brighter, and it’s often joined by a smile. It’s a physical identifier to me that we’ve hit the mark – and it’s a priceless moment to me!


Plans for the Future…

My goals for the future are based on what I’ve learnt as a business owner. The first year was tough and I certainly couldn’t have survived without a second income in the house, but it taught me how to build a professional audience of my own, establish a referral network, connect with like-minded peers collaboratively and build a business from $1000. for 2019/2020, I’d like to show others how having a few dollars can create maximum impact and generate what success means to you.

My immediate goals as one of the 100 Small Business Digital Champions businesses from around Australia is to kickstart two online programs. One will support businesses with social media, and the other will support those looking to build their business using events. Social Ocean will be undergoing a digital transformation to support these programs and allow me to reach a national audience.

I don’t think I’m prepared to become an author – working with social media is always changing – so, by the time I published something, it’d be out of date. However, I have template booklets in the works. These are perfect for time-poor business owners who struggle to put time aside at the computer to plan their content.

It feels like a distant dream still, but I’d like the template booklets to lead into a social media planner for marketers, social media managers and business owners. There just isn’t one that combines social media with a great diary – it’s something I find myself searching for every November and December without success. I’d love to hear from other business owners if that’s something they feel would be useful.


An edited version of this interview was published in Issue 09 of YMag (July 2019).