Instagram image sizes for traditional square posts haven’t changed. However, the introduction and updates of features over time now allows images other than squares – or cropped to be a square – means you can use a variety of screen sizes now.
Changes to video content and video features allows you to design content in different pixel sizes too. And it means you can keep up with platform changes overall, if you set your templates up ready to use.
At the beginning of 2022, Instagram also changed it’s IGTV platform. What was known as Instagram TV is now simply Instagram Video.
As a business using a visual platform like Instagram, we want our pictures to look great! We spend time designing them and have templates to make this fast for us. When a new feature gets introduced, we only need to adjust the templates and continue creating pictures easily.
Use our 2022 Instagram image sizes (below) to make sure your published posts are looking sharp.
Here are the latest Instagram imagery sizes.
Static Instagram images, the ones you see as squares on your profile, have three different size options. Each will display as a square on your profile, but when viewed individually will zoom in and out as required to showcase the size. The three sizes are:
This is main Instagram image that will be seen in more places than your own Instagram Profile.
Your Instagram logo image should be square 360 pixels x 360 pixels minimum. At Social Ocean we use 400 x 400 pixels for clarity.
If your logo isn’t already a square shape, ask your designer to provide you with a square option. This will be handy for all your social media profiles.
Or make your own. Put your logo on an all white background – simply centre the logo to a solid white square shape – with plenty of white space around the edges of the logo. This is what lets you zoom in and out to inside the logo uploading tool.
If you have a personal brand, read our great tips on how to select your personal profile photo on our blog 5 Profile Photo Tips.
Stories are available to be seen via the profile image on both your Instagram and Facebook business accounts if you have them synced.
Whilst clickable content on your Instagram Story isn’t clickable via Facebook it’s still a smart idea to have them synced. Doing this means you are creating more content across the two platforms without more work! Who doesn’t want to do that?
Stories artwork for Instagram or Facebook platforms use the same size. You may have other repurposing opportunities for other digital platforms. Although they aren’t great for wide viewing like on YouTube.
Your Instagram and Facebook Stories image should be a tall rectangle measuring 1080 pixels wide x 1920 pixels tall.
You can stitch together still images, graphic designs and videos to create Instagram Reels. Once you have the elements you need you can create a Reel via the app on your phone.
Your Instagram Reels image and video should be designed as a tall slim rectangle with 1080 pixels wide x 1920 pixels talls.
HOT TIP: Text you want to read for specific sections of a Reel can be added to your design before transferring to your phone, and ahead of in-app Reel building. Add the text to each of the designs you want to see it on in the design software or app you use.
If you need help to create or update your social media images for Instagram or any other platform check out our Graphic Design options.
Don’t forget to read great tips on selecting your profile photo here: 5 Profile Photo Tips.