January Social Media Dates
Looking for a social media calendar for January 2026 in Australia? You’re in the right place. This month kicks off a fresh new year and is packed with opportunities for businesses, charities, and content creators to engage their audiences. A social media calendar helps you plan posts around public holidays, awareness days, and fun dates so your content feels timely and relevant.
January includes important occasions like Australia Day, as well as global observances such as Data Privacy Day. These dates are ideal for weaving in thoughtful messages, industry insights, or simple engagement prompts. For micro-business owners and charities managing their own marketing, using a calendar like this is one of the simplest ways to reduce stress and keep your content flowing.
Scroll through our full list of January social media dates below and start planning your month with confidence. We’ve given some additional context to some dates, as well as used others for prompts you could make your own.
Key Dates:
- 1 January – New Year’s Day (Public Holiday)
- 4 January – Trivia Day
- 5 January – National Bird Day
- 13 January – Make Your Dreams Come True Day
- 24 January – International Day of Education (Awareness)
- 26 January – Australia Day (Public Holiday): Observed nationwide as a public holiday. For some, this is a day of celebration; for others, it is a day of mourning. If posting, ensure your message is culturally sensitive and acknowledges this dual perspective.
- 28 January – Data Privacy Day: A timely reminder for businesses and individuals to protect online information. Great opportunity to share your own privacy policy or simple online safety tips.
- 31 January – Backwards Day
Want to know how to use this month’s dates?
There are plenty of dates to help inspire you and balance out serious content with fun and quirky – yet still quality – ideas.
We’re often missing some fun and laughter within the seriousness of business or impactful charity work, and some of the dates found in this month could help with this. Read through the list of dates and pick out the ones that immediately make sense to your work. They’ll be easy to tie into your content planning. When it comes to well-known days across the year, an acknowledgement post might be obvious, but thinking outside the box could spark an entire blog or awareness piece.
💡 Tip for specialty industries: If you work in a trade or profession with an Australian governing body, it’s always worth searching for your industry’s specific awareness calendar as well. Those specialist dates aren’t included here, but they can be a goldmine for relevant, high-impact content.
Generating bigger, more substantial content brings more benefits than just showcasing thought leadership – it can greatly assist your website SEO, which Google loves! And when it comes to the fun stuff, take the lead and let those quirky dates spark creativity in your team too.
Remember, you don’t always need to include a sales push in every post. But if you can tie some of this month’s dates to your services or products, give it a crack. And if it all feels a bit whimsical, join a Social Ocean content creation workshop to build your confidence and upskill at the same time.
3 Content Prompts
New Year’s Day (Awareness) – Share your business resolutions or what’s new for 2026. Make it personal and forward-looking, showing your audience what they can expect from you this year.
Make Your Dreams Come True Day (Fun/Quirky) – Encourage your audience to post about their goals and share one of your own. Use it as a motivational moment to connect.
International Day of Education (Awareness) – Highlight your role as an educator in your industry. Share a practical tip or piece of advice that your audience can put into action right away.
Want more ideas like this?
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