Brissie Big Air

Local kite boarders from Queens Beach North needed sports marketing assistance to grow the professionalism and potential of the annual kite surfing competition: Brissie Big Air.

Then it’s fourth year, Brissie Big Air was a unique local sporting competition that attracted over 30 competitors and thousands of supporters from around South East Queensland.

Affiliated with Kiteboarding Queensland and Kiteboarding Australia, the group of volunteers worked for several months each year to coordinate the event held in November.

Social Ocean was engaged to offer practical and expert sports marketing advice, as well as hands on action from our team.

Project Brief included:

• Graphic Design: Branding – the competition has an official competition logo and branding elements.
• Graphic Design: various campaign elements including Facebook and Instagram artwork, content creation, blog imagery and key messaging
• Social Media support: new account creation and optimisation for ease of community messaging and sharing about the competition
• Social Media support: strategy and guidance to volunteers
• Website Design: designed and launched an easy to manage and self-editing website via Wix
• Events Marketing: strategy and guidance to volunteers regarding sponsorship attraction, sponsorship benefits and revenue raising activities.

Campaign and project support commenced by Social Ocean in June 2021 and into 2022.