Instagram Images, Pixels, Sizes for 2025
Instagram formats and features continue to evolve, allowing a broader range of image ratios beyond the classic square. Over time, IGTV transformed into Video, Reels became the dominant format, and grid previews shifted away from 1:1 to taller aspect ratios. Squares are still supported, but portraits now command more real estate, engagement, and visual impact.
If you rely on visual content—photos, static posts, Reels, or Stories—it’s essential that your templates and designs use the correct pixel sizes. A mis-sized image can appear blurry, cropped, or shrunk, hurting both brand credibility and engagement.
Use our 2025 Instagram image sizes (below) to make sure your published posts are looking sharp.
Enter the pixel sizes into Canva’s custom sizing or create your own digital templates with Adobe or other software.
Here are the latest Instagram imagery sizes.
Instagram Feed & Carousel Posts:
Instagram now supports multiple aspect ratios in the feed. This might sound strange, but if you’re designing your posts instead of uploading photos, create templates of your preferred size.
- Square (1:1): 1080 × 1080 px
- Portrait (4:5): 1080 × 1350 px
- Tall Portrait (3:4): 1080 × 1440 px (this is the “new” new portrait size which matches grid your preview).
DESIGN TIP:
Instagram’s profile grid previews now default to cropping portrait posts to 3:4. Use the 3:4 format when possible or leave safety margins when using 4:5 to prevent important details from being cropped off. When creating Carousels, every slide must be the same size too.
Instagram Profile Image:
This is main Instagram image that will be seen in more places than your own Instagram Profile.
Your profile image should be square, with a minimum resolution of 320 × 320 px. Many brands choose 400 × 400 px for extra clarity (including us here at Social Ocean),- it will display inside a circular frame, so centre the logo for best visibility.
If your logo doesn’t already fit within a square, ask your designer to provide you with an option that will fit. This will be handy for all social media profiles.
Or make your own. Put your logo on an all white background – centre the logo to a solid white square shape – leave plenty of white space around the edges of the logo. This is what lets you zoom in and out when working inside the logo uploading tool.
If you have a personal brand, read our great tips on how to select your personal profile photo on our blog 5 Profile Photo Tips.
Instagram Stories & Reels Sizes:
Stories are available to be seen via the profile image on both your Instagram and Facebook business accounts if you have them synced.
Stories artwork for Instagram or Facebook platforms use the same size. You may have other repurposing opportunities for other digital platforms. Although they aren’t great for wide viewing like on YouTube.
- Both stories and reels should be 1080 px × 1920 px (aspect ratio 9:16)
- Reel Covers: Instagram displays covers in the feed at a ratio of roughly 4:5 or 3:4 (e.g. 1080 px × 1440 px). Always keep critical content centred to avoid cropping by the grid preview, especially if you have words on your cover .
- Safe Zones: Don’t place important elements too close to the edges. Leave about 250 px from both top and bottom and about 35 px on left and right.
Making Reels:
You can stitch together still images, graphic designs and videos to create Instagram Reels. Once you have any of these elements, you can create a Reel via the Instagram app on your phone or using different apps.
Ensure you take video on your phone vertically. If you record video clips with your phone held sideways, your Instagram videos on both Facebook and Instagram will no longer be optimised. Images and video for Reels should be the tall slim rectangle orientation.
DESIGN TIP:
If you suffer from fat fingers, you can always upload your files into Canva and build Reels there.
Why It Matters
Using the right image dimensions:
- Prevents automatic cropping or pixelation
- Ensures feed posts appear as intended in both feed and profile grid layouts
- Helps Stories and Reels avoid being obscured by UI overlays
- Enables consistent branding across platforms
Designing templates in Canva or Adobe with these sizes built in saves time and protects your visual integrity.
Need Help?
Social Ocean offers done-for-you graphic design services that include Instagram templates sized for all your visual content — feed posts, carousels, Reels, profile assets, and Stories.
Purchase premade social media quotes for your social scheduling here.
If you need help to create or update your social media images for Instagram or any other platform check out our Graphic Design options.
Check out our blog 5 Profile Photo Tips for guidance on choosing the perfect profile image that fits inside your new templates and represents your brand consistently.
